Huppa raises €1M in pre-seed funding

With a €1,000,000 pre-seed investment, we’re accelerating the development of Huppa: the platform that helps sports entrepreneurs run their businesses smarter, generate more revenue, and build for the future.

The investment was led by a group of experienced entrepreneurs and investors, including the founders of Sentia, Keylane, TicketSwap, Moneybird, and Revue, as well as NL SportTech Ventures.

Software that grows with sports entrepreneurs

From CrossFit and HYROX to martial arts, yoga, and Pilates, the world of group-based fitness is growing and becoming increasingly professional. Sports entrepreneurs are running more complex businesses, managing memberships, individual products, multiple locations, and partnerships with platforms such as Urban Sports Club and ClassPass.

Yet many gyms, CrossFit boxes, and studios still rely on outdated software that no longer meets their needs. Administration takes up too much time, data is fragmented, and opportunities to grow revenue go unnoticed.

Huppa brings everything together in one platform. From member management and class bookings to payments, financial insights, and automation. We give sports entrepreneurs greater control over their day-to-day operations and the insights they need to make better decisions.

From administration to growth

We believe gym management software should do more than keep track of administrative tasks. Great software takes work off your hands, gives you a clear picture of how your business is performing, and helps you identify opportunities for growth.

That’s why we connect operational and financial processes and turn data into actionable insights. Together with partners such as Mollie, we’re building towards a reliable, complete picture of each business. Through AI-powered insights and automation, we’re taking this a step further: building a platform that doesn’t just show you what’s happening, but helps you decide what to do next.

Think insights into which memberships perform best, which classes could generate better returns, and where new growth opportunities lie.

Our ambition? To turn Huppa into a proactive digital sparring partner that helps entrepreneurs identify opportunities and continuously improve their businesses.

More freedom for entrepreneurs and their members

A successful sports business isn’t just about processes and numbers. The relationship between entrepreneurs, coaches, and members remains at the heart of every strong community.

That’s why we make it as easy as possible for members to manage their own experience. From booking classes and managing memberships to purchasing credits and bringing a friend along. Anytime, without unnecessary intervention from the business owner.

By automating repetitive tasks and giving members more autonomy, we create more room for what really makes a difference: personal attention, a strong community, and a better sporting experience.

A platform that grows with your business

We believe entrepreneurs should have access to the tools they need to run and grow their businesses, without unnecessary complexity or hidden costs.

That’s why Huppa provides access to the entire platform, with no separate modules or unexpected upgrade fees. Our pricing model is transparent: businesses pay based on the number of active customers.

When our customers grow, we grow with them.

Our next chapter

Huppa was founded by Sharief Mohamed (37) and Gino Arendsz (35), inspired by their own experiences with the software used by their kickboxing gym and CrossFit box. What started as frustration with existing solutions grew into a conviction that sports entrepreneurs deserve better software.

With the €1,000,000 raised, we’re investing in further developing the platform and expanding our team. Our initial focus is on the Netherlands and Belgium, where we aim to serve at least 150 sports businesses by the end of 2027. From there, we’ll continue building towards our broader European ambition.

We’re only getting started.

Help us build the future of gym management software.

Explore our open positions and discover how you can contribute to Huppa’s growth.